When it comes to marketing an indie film, simplicity is key. After looking at multiple film posters from movies like "Submarine" all the way back to the notorious film "Rubber" we noticed that most indie film posters pretty much follow the same theme. Tasteful minimalism, warm hues, some form of artistic appeal in graphics or text.
With a formula that simple there was no way we could have screwed this up. Using Google owned Canva to create our poster for free! (Yay for sticking to the budget!) We picked warm hues thinking that it would contrast with the simple image on our poster. The clean lines of the graphic are very industrial and bleak , just how our character's life is "all work and no play" before he embarks on his journey. Also warm golden yellow just warms the heart.
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